Research Rationale

•I will be producing a music magazine of any genre with the target audience of 14-18 year old. I will be constructing different type of research, and ask 14-19 years old. I have access to this, as I go to a girl school which also has a college, meaning that there's 18 years old that enjoy music. There will be two different type of research that I will be doing; one will be Quantitative, where the information can be measured such as surveys etc. The other will be qualitative where the data that I gathered cannot be measured, such as focus groups and interviews. Doing both of these research would be a good way for me to start.

• The first type of research I would do is deconstructing a music magazine this is because I can understand what the house style is and what they have on their front cover and double page spread.  While deconstructing I can think about the type of questions that can be asked for my interviewers, this would then lead me to have a focus group session with some student with different age range, as we can have different opinions and say. Focus groups would be a good type of research to do as this is because I can listen to them and will take their opinions into considerations. After I would then look into the music genre that my target audience like and deconstruct that magazine, as I would know the house style and what that they would want me to produce. Once I got all the information I need, I would put it into a data and see what my target audience want from me. From there I would then start to plan my magazine, to meet my target audience needs. In order to to fulfil my audience needs I would just in case do a questionnaire to get more information about what they like and don’t like, this will tell me more about them. Hopefully with all the data and analysis I will get a rough idea on what my audience want me to produce.